Cooking Methods

Friction: Passion Brands in the Age of Disruption

Jeff Rosenblum

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini Ph.D.

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

Positioning: The Battle for Your Mind

Al Ries

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Hooked: How to Build Habit-Forming Products

Nir Eyal

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Thomas Frank

To Sell Is Human: The Surprising Truth About Moving Others

Daniel H. Pink

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein Ph.D.