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Geoffrey A. Moore
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Zone to Win: Organizing to Compete in an Age of Disruption
Escape Velocity: Free Your Company's Future from the Pull of the Past
