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Privacy Policy

We take the privacy of our users very seriously. We respect your rights to privacy and all personal information we gather will be kept confidential. We will not sell, distribute, or share your information (including e-mail address) with any third party without your consent.This document outlines the information that may be gathered by us during your visit to our site and how it is used.

Visitor Logs

As many websites do, we keep various logs containing information about the visitors to our website. Specifically, we make use of the information available through Google Analytics. Following Google's best practices, we do not include any Personally Identifiable Information (PII) in Google Analytics. The information we collect includes your internet protocol (IP) address, your internet browser, your Internet Service Provider, time and duration of visit, and pages visited. We analyze this information to discover trends and to properly develop the site. We also gather demographic information such as location and language.


We use Hotjar web analytics. This service may record mouse clicks, mouse movements and scrolling activity. Hotjar collects information regarding pages visited, actions which are taken, country, device used, operating system, and browser used. Hotjar does not collect Personally Identifiable Information (PII) that you do not voluntarily enter in this website. Hotjar does not track your browsing habits across other web sites which do not use Hotjar services. We only have access to infomation about the actions you take on the What Next Now site.


What Next Now uses "cookies". These are small files (cookie.txt) that are passed to a user's web browser. When the user requests a page from the What Next Now server, the user's browser sends the cookie back to the server. These files typically contain information about the user's visit to What Next Now.

Session Data

During a user's time on the What Next Now site, certain information relating to interactions on the site, such as how a user rates a book, are recorded for the duration of the session in order to make recommendations. This session data is erased within one hour of the user leaving the What Next Now site, unless the user creates a profile on What Next Now in order to save their session data.

Mailing List

What Next Now may offer its users the opportunity to sign up for a newsletter that allows users to receive regular emails from our site including promotional offers, updates, and news. You may opt out of the mailing list and any time by clicking the “Unsubscribe” button in any of our newsletters. We will never sell, distribute, or share your e-mail address without your consent.